[]
[]

Jab, Jab, Jab, Right Hook

How to Tell your Story in A Noisy Social World
Vaynerchuk, Gary (Book - 2013 )
Average Rating: 3.5 stars out of 5.
Jab, Jab, Jab, Right Hook
Print

Item Details

"When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"--
Authors: Vaynerchuk, Gary
Title: Jab, jab, jab, right hook
how to tell your story in a noisy social world
Publisher: New York, NY :, Harper Business, an imprint of HarperCollinsPublishers,, [2013]
Edition: First edition.
Characteristics: xx, 195 pages :,illustrations (chiefly color) ;,24 cm
Content Type: text
Media Type: unmediated
Carrier Type: volume
Contents: The setup
The charateristics of great content and compelling stories
Storytell on Facebook
Listen well on Twitter
Glam it up on Pinterest
Create art on Instagram
Get animated on Tumblr
Opportunities in emerging networks
Effort
All companies are media companies.
Summary: "When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"--
Local Note: 15 17 18 35 53 112 118 133 148 149 151 152 172 210 216 226 231 264
Master record variable field(s) change: 505 WorldCat Holdings
ISBN: 006227306X
9780062273062
Statement of Responsibility: Gary Vaynerchuk
Bibliography: Includes bibliographical references.
Subject Headings: Social media. Marketing Social aspects. Internet marketing.
Topical Term: Social media.
Marketing
Internet marketing.
LCCN: 2013028769
MARC Display»

Community Activity

Comment

Add a Comment

Aug 06, 2014
  • JoannaWright rated this: 4 stars out of 5.

Read it quick before it's obsolete and get a good foundational understanding of where the next wave of social media is coming from! Extremely readable with excellent use of examples.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add a Notice

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Videos

Add a Video

There are no videos for this title yet.

Find it at CLEVNET

  Loading...

Powered by BiblioCommons.
Version pocillo (pocillo) Last updated 2014/09/02 11:42