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Jab, Jab, Jab, Right Hook

How to Tell your Story in A Noisy Social World

Vaynerchuk, Gary

(Book - 2013)
Average Rating: 4 stars out of 5.
Jab, Jab, Jab, Right Hook
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"When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"--
Publisher: New York, NY :, Harper Business, an imprint of HarperCollinsPublishers,, [2013]
Edition: First edition.
Copyright Date: ♭2013
ISBN: 9780062273062
006227306X
Characteristics: xx, 195 pages :,illustrations (chiefly color) ;,24 cm

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Aug 06, 2014
  • JoannaWright rated this: 4 stars out of 5.

Read it quick before it's obsolete and get a good foundational understanding of where the next wave of social media is coming from! Extremely readable with excellent use of examples.

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