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Les Gold has been in business since age twelve, when he started selling used golf clubs from his dad's basement. Now he owns Detroit's biggest pawnshop, American Jewelry and Loan, and is the star of the hit reality TV show Hardcore Pawn. ... No business school in the world can teach you as much about buying, selling, negotiating, managing employees, dealing with customers, advertising, tracking trends, and predicting the economy's ups and downs. ... You will learn: how to tell an emotional story when you're selling and take emotion out of the transaction when you're buying; why judging your customers before you know them can kill a potential deal; how to deal with risk, both mental and physical; how to communicate with employees (even if they're your own kids); why investing in relationships with your community is time well spent; why your business should never be limited by what others tell you it should be.--Publisher's description.