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Big Data

A Revolution That Will Transform How We Live, Work, and Think

Average Rating: 3.5 stars out of 5.
Big Data
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A revelatory exploration of the hottest trend in technology and the dramatic impact it will have on the economy, science, and society at large. Which paint color is most likely to tell you that a used car is in good shape? How can officials identify the most dangerous New York City manholes before they explode? And how did Google searches predict the spread of the H1N1 flu outbreak? The key to answering these questions, and many more, is big data. "Big data" refers to our burgeoning ability to crunch vast collections of information, analyze it instantly, and draw sometimes profoundly surprising conclusions from it. This emerging science can translate myriad phenomena--from the price of airline tickets to the text of millions of books--into searchable form, and uses our increasing computing power to unearth epiphanies that we never could have seen before. A revolution on par with the Internet or perhaps even the printing press, big data will change the way we think about business, health, politics, education, and innovation in the years to come. It also poses fresh threats, from the inevitable end of privacy as we know it to the prospect of being penalized for things we haven't even done yet, based on big data's ability to predict our future behavior. In this brilliantly clear, often surprising work, two leading experts explain what big data is, how it will change our lives, and what we can do to protect ourselves from its hazards. Big Data is the first big book about the next big thing. www.big-data-book.com
Publisher: Boston : Houghton Mifflin Harcourt, 2013.
ISBN: 0544002695
9780544002692
Characteristics: 242 p. ;,24 cm.
Additional Contributors: Cukier, Kenneth

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Sep 30, 2014
  • anthromom1 rated this: 0.5 stars out of 5.

Let me begin by saying that I teach statistics in a predictive analytics grad program at a major university, in other words, in a program that specializes in teaching professionals to crunch "Big Data." With that background, and just plain old common sense, I think this is the worst possible introduction to the subject that could ever have been published. This book is shallow and disorganized and says almost nothing about the main topic, "data," which, by the way, is used in the plural by professional data scientists, the singular being "datum." Anyone with any relevant background whatsoever knows this. What a drag. I am so disappointed that people could actually be introduced to the topic with this book. Alas.

I copied this from a simple search, edited for brevity:

Data can be singular or plural. As a count noun (can be replaced by facts) - “The data consist of the names, heights, and weights of the 30 children in this class.”

or as a mass noun (can be replaced by information) - “Data is increasing at an incredible rate.”

Like a big magazine article.

May 30, 2013
  • StarGladiator rated this: 1 stars out of 5.

Hopefully this Big Data crunching will tell us who owns JPMorgan Chase, GE, ExxonMobil, AT&T, and explain to us what Monsanto GMOs, Narus, the Trovicor Monitoring Center, and various other destructive forces, are about? Just being facetious, this is a clownish book.

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