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Anny Applebaum is seventy and writes The Viagra Diaries, a San Francisco weekly column researching sixty-plus boomers looking for love. She places ads on Internet singles sites and interviews men over sixty. She is looking for controversy and hopes that her column will bring her fame and fortune. On a date, Anny meets and interviews Marv Rothstein, a handsome, seventy-five-year-old, emotionally unavailable diamond dealer. Anny is attracted to Marv, and they become involved in a torrid affair. But very soon, Anny discovers that the elusive Marv is a serial dater prowling the singles sites for younger women, and that he still sees his much younger ex-wife.