[]
[]

The Impact Equation

Are You Making Things Happen or Just Making Noise?
Brogan, Chris (Book - 2012 )
Average Rating: 3.5 stars out of 5.
The Impact Equation


Item Details

"Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we've done these things isn't because we're special. It's because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it." Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents , being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise.   In The Impact Equation , Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of fol­lowers. You need a potent mix of all of the above and more.   Use the Impact Equation to figure out what you're doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising cam­paign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers.   Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling "Hello, Cleveland!" But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact.   As the traditional channels for marketing, selling, and influencing disappear and more people inter­act mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard. .
Authors: Brogan, Chris
Title: The impact equation
are you making things happen or just making noise?
Publisher: New York :, Portfolio/Penguin,, 2012.
Characteristics: xiv, 271 p. :,ill. ;,24 cm.
Notes: Includes index.
Local Note: 15 53 74 76 80 118 133 143 148 216 242
Additional Contributors: Smith, Julien
ISBN: 1591844908
More » MARC Display»

Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add a Notice

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Videos

Add a Video

There are no videos for this title yet.

Find it at CLEVNET

  Loading...

Powered by BiblioCommons.