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The Impact Equation

Are You Making Things Happen or Just Making Noise?
Brogan, Chris (Book - 2012 )
Average Rating: 3.5 stars out of 5.
The Impact Equation
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"Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we've done these things isn't because we're special. It's because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it." Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents , being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. nbsp; In The Impact Equation , Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of fol­lowers. You need a potent mix of all of the above and more. nbsp; Use the Impact Equation to figure out what you're doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising cam­paign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers. nbsp; Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling "Hello, Cleveland!" But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact. nbsp; As the traditional channels for marketing, selling, and influencing disappear and more people inter­act mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard.
Authors: Brogan, Chris
Title: The impact equation
are you making things happen or just making noise?
Publisher: New York : Portfolio/Penguin, 2012.
Characteristics: xiv, 271 p. :,ill. ;,24 cm.
Notes: Includes index.
Local Note: 15 53 74 76 118 133 143 148 216 242
Additional Contributors: Smith, Julien
ISBN: 1591844908
Statement of Responsibility: Chris Brogan and Julien Smith
Subject Headings: Social media. Entrepreneurship. Internet marketing. Creative thinking. New products.
Topical Term: Social media.
Entrepreneurship.
Internet marketing.
Creative thinking.
New products.
LCCN: 2012027307
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