Just Plain Dick

Richard Nixon's Checkers Speech and the "rocking, Socking" Election of 1952
Mattson, Kevin (Book - 2012)
Average Rating: 3.5 stars out of 5.
Just Plain Dick
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It all started with some businessmen bankrolling Richard Nixon to become a "salesman against socialization." But in this precursor to current campaign finance scandals, Nixon had some explaining to do to keep his place on Eisenhower's Republican ticket, so he took to the airwavess. In making his speech, Nixon left behind lines about a "Republican cloth coat" and a black and white cocker spaniel named "Checkers." The speech saved and bolstered Nixon's political career and set the tone for the 1952 campaign. Just Plain Dick is political history and more. It's the story of a young man nearing a nervous breakdown and staging a political comeback. While the narrative focuses tightly, almost cinematically, on the 1952 election cycle-from the spring primary season to the summer conventions, and then to the allegations against Nixon through to the speech in September and finally the election in November-Mattson also provides a broad-stroke depiction of American politics and culture during the Cold War. With publication scheduled during the 2012 election season, readers will see Nixon's contribution to current campaign styles. Here is a story of phony populism, a hatred of elites (tagged "eggheads" back then), and emotionally charged appeals erasing a rational assessment of a politician's qualifications. An entertaining and suspenseful read, Just Plain Dick is ideal election context for political junkies and those fascinated with 1950s America.
Authors: Mattson, Kevin, 1966-
Title: Just plain Dick
Richard Nixon's Checkers speech and the "rocking, socking" election of 1952
Publisher: New York, NY : Bloomsbury, c2012.
Edition: 1st U.S. ed.
Characteristics: 260 p. ;,22 cm.
Contents: Portrait of the young political artist as madman (from the inner cranium to history)
of a Cold War spring and an "inside dopester"
A summer of "the Great Salesroom"
"A wonderful guy"
"Chin up"
"American has taken Dick Nixon to its heart"
The dog that bit.
Local Note: 15 53 76 80 118 172
ISBN: 160819812X
Statement of Responsibility: Kevin Mattson
Bibliography: Includes bibliographical references (p. [215]-248) and index.
Subject Headings: United States Politics and government 1945-1953. Presidents United States Election 1952. Vice-Presidential candidates United States Biography. Nixon, Richard M. (Richard Milhous), 1913-1994.
Topical Term: Presidents
Vice-Presidential candidates
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Nov 07, 2012
  • LJHan rated this: 3.5 stars out of 5.

I didn't know, until I read this book, that Stevenson also had a "secret fund". That fact may have helped Nixon more than the Checkers Speech, because Stevenson could not personally attack Nixon over the money.
Never cared for Nixon, but I've read a great many books about him.
He was like a human car crash...don't want to look, but you can't turn away.


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